On June 3, 2017, COACH, an American high-end lifestyle fashion brand, celebrated the release of the new Space limited edition series by opening a concept store in the atrium on the first floor of SKP in Beijing. COACH Space limited edition concept store has been on the first floor of Beijing SKP for a week since June 2nd. Inspired by the spirit of American dreamers from past to present, the series is full of respect for space exploration and playful design aesthetics, fully expressing the relaxed and optimistic tone of the brand.
On the same day, Mr. Yang Baozhong, President and CEO of COACH Greater China, and Li Yifeng, a close friend of the brand, attended the event and witnessed it with the guests. National Goddess Li Yi Feng wears a COACH Space limited edition college wind jacket, jacket full of New York City landscape, UFO and ice cream personality collage patterns, handsome and fun. The NASA logo on the lightweight cotton T-shirt is made with special technology, showing a cool gradient effect.
With the 1980s Vintage League backpack, the bag is full of Apollo rockets, UFO and Rexy dinosaurs and other personality collage patterns, so that the overall shape of vitality. As soon as Li Yi-feng appeared, he was well received by fans and audiences. He said at the scene, “It is a great honor for me to participate in the COACH space vogue as a brand friend. The integration of space feelings and retro elements makes the classic single product reappear new charm. I like both clothes and bags.